As per the current concepts in SEO, the user experience of your website is one of the most important factors that determines your position on Google search results. Google prioritizes and values websites that offer a good level of satisfaction for users. More than just focusing on backlinks and keywords SEO professionals need to focus more on user experience.

But have you ever thought about how Google measures the user experience of your website?

The dwell time on your page, bounce rate, website speed, mobile-friendliness, etc. are some of the factors that Google measures to calculate the user experience of your page. Google also considers factors like easy navigation, social interactions, presence of the multimedia, etc. to understand user satisfaction of your page.

Let us go through some of the most relevant factors that determine the user experience of a website.