Link building is one of the most important factors in SEO because the ranking of a website is highly impacted by the links that point to it. In the past 10 years, search engine algorithms have brought about tremendous changes in the digital world. Since Google got smarter with new algorithms like PageRank algorithms, the earlier best practices of keyword stuffing have become spammy. Google analyzes the number of quality links pointing to the page to understand the importance of the page.

In the SEO industry tactics that worked yesterday may not work today as it is an ever-changing domain. Since link building is still considered as the foundation of SEO, let’s look at some of the best practices of link building.

What makes a good link?

Building backlinks is not always easy, but trying to get as many backlinks without considering the quality may end you up in the wrong track. That means while performing link building activity, you should always consider the quality of the links too. Search engines are becoming more advanced, and they can sense the quality of your link more than just taking the number of links into account.